Form before function has ruled society since the 80s, creating an ever-increasing narcissism in the world’s population, a disinclination to even worry about practicality or competency and it looks as if it will go to the end of the line. No one buying the cookbook would ever dream of cooking anything from it! Are you mad!? It’s to be browsed through for prettiness, for admiration of white and ecru and cream and the colours of foods against those delicately colourless or tinted walls and appliances. Cooking is what the caterers do. Everyone else, everyone real, simply shows up in their shabby chic and smiles for the cameras.

Coffee table books have been around for a long time, goads to the god, Envy, for the other half’s lives. Social media jacked the envy content to eleven, a 24/7 forum for ensuring the facade can be admired without having to wait. As a way to waste precious life, it has no equal now or through history.