Oh no, they won’t because it’s already too late. These are Ponzi schemes, driven by the idea that with 7 billion potential customers, how could anyone run out. That there are not 7 billion, not even 7 million, necessarily, appears to have missed the marketers.

But this is across the board marketing — our banks, insurance companies, major corporations all follow this (with or without influencers). From 1998, the three biggest banks in Australia changed their business models from customer service and retaining loyalty to simply trying to get the biggest bottomline every year — a billion dollar profit wasn’t good enough, each year it had to be more. They removed authority from managers, closed regional outlets, removed human interaction from their phone services and tried to force all banking to phone and internet. There was a rush of customers from the big banks to the small credit unions and financial institutions, even to overseas ones, in protest, but that didn’t faze them — they kept cutting costs to get their profits. Big companies, of course, don’t necessarily have the option to walk if the services required are only with one or two equally large financial institutions.

Quality and service are not of interest. Form before function, all the time, every time. Bring on the zombie apocalypse :)